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3 Smart Ways to Use Text Appointment Reminders for Your Medical Practice

Did you know that patient No-Shows are one of the major reasons behind declining productivity and loss of revenue in medical practices. As a matter of fact, it often leads to a negative patient experience when other patients have to wait because the scheduled patient backed up at the last minute or shows up late. The monetary is so much that it leads to a loss of approximately 150 billion dollars every year to the healthcare industry!
The solution to this lies in one simple step – using text appointment reminders. Now, many of you would be wondering – why text? Why not emails or phone calls? Well, the answer to this question lies in numbers. Telephonic reminders are only 30-60% successful. Emails are even less successful – with an open-rat of just 20%. Compare this to text messages that get read 98% of the time!

Now that you have your answer, let us take a look at how you can use text appointment reminders to eliminate patient no-shows at your medical practice –

1. Personalize

Personalization is the key when it comes to texting your patients. You don’t want them to read a monotonous, robotic sounding text message that they can simply ignore. Personalize the message so that it reflects your brand integrity and your care for the patient.

1. Timing

Timing is the key when texting. Remember, when the patient is giving you their contact details, they are allowing you to enter their private space. You need to be careful when to enter that space. It is always a good idea to send the appointment message 24-72 hours prior, so that in case of any rescheduling it can be done without causing any loss to both the parties.

1. Professional

The tone of your text speaks volumes about your practice. It should be generous, polite and professional at the same time. Don’t make it robotic as mentioned in the first point. Make it sound empathetic by using the correct words, and see how they do the magic for you.

1. Instructions

Another smart thing you ought to do when drafting text appointment reminder messages is to put some instructions within the message. Instructions such as how to reschedule the appointment or maybe an option to opt out at any time – these should be provided for the convenience of your customers.
In the end, it all boils down to how you want to make your customers feel. With the right text reminder you can eventually win them over. At the same time, sending a wrong reminder can completely ruin the reputation of your business – both literally and figuratively. Therefore, you need to be sure to choose the right platform for sending these reminders.

When choosing a service provider for these auto text reminders, make sure to choose someone like Curogram that is HIPAA Compliant. Once you have that you can boost your medical practice without facing any trouble in sending reminders, online appointment bookings and a lot more.
So, are you up for it?
When it comes to text appointment reminder services, https://curogram.com/ leaves all the others way behind in the crowd. Choose them for the most amazing service!